Australia has implemented a road safety program that uses the STOPS model for traffic safety control. Australia’s follow-up on all of their programs is evaluated to determine which approaches are most effective at improving driver behavior over time in reducing crash rates, injuries, and deaths. Australia accepts that it will never be able to eliminate all crashes due to human error; however its goal is to reduce these instances so that serious injury and death can be prevented. Australia follows the ‘STOP’ approach, based on four steps:
Traffic education reinforces the messages conveyed by campaigns while also providing information about topics not covered by campaigns. Australia believes traffic safety control laws are necessary but ineffective if drivers do not understand how they should be obeyed or why certain behaviors should be avoided. Australia uses traffic education to educate the public in two ways: by promoting awareness and behavior change campaigns and by providing information through websites, brochures, posters, etc. Australia traffic safety programs are designed to reach as many people as possible, so Australia ensures both its website content is easily accessible for all levels of internet skill and that relevant materials are available in a variety of formats. The number of visitors to Australia’s road safety website increases each year, indicating that Australia’s efforts are reaching more people every year.
The www.roadsafety.gov.au (the government-sanctioned online source for road safety materials) website provides access to information on specific topics related to driving issues such as speed management, fatigue management, driver vision and other topics. Australia recognizes that not everyone is able to access print materials, so Australia provides other ways of obtaining information on digital platforms such as the Australia App for smartphones or at Australia’s Roads and Maritime Services website.
Australia does not rely on legislation alone to influence …